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Offer ad for a camera store in the Saudi market: a rider on a rearing horse inside a stone arch above a discount code
Poster for Egypt v Argentina in the World Cup round of 16: an Egypt player in the number 10 shirt at a chessboard inside a pharaonic temple, a hand holding the trophy
Saudi National Day post for a photographer booking platform: a woman in traditional dress, burqa and gold jewellery beside a camel, under "The Kingdom through Musawir's eyes"
Eid post for a pizza restaurant: a cow, a sheep and a goat peering into a car at a pizza box with stretching cheese
Ad for a camera store in the Saudi market: a man tossing a lens in the air in front of green Sadu textiles
Ramadan post for a pizza restaurant: a huge glowing lantern in a stone alley strung with pizza slice bunting
Saudi National Day post for a photographer booking platform: a man in a bisht with a khanjar and bandoliers, seated with a falcon on his glove, beside "We document heritage through Saudi eyes"
Social design for a pizza restaurant: a cheese pull between two slices with the flame mascot
Key visual for a camera store in the Saudi market: a man in a shemagh raising a camera before a rider and the flag
Ad for an Italian pizza brand: a man in a red jacket eating a margherita slice among playful stickers
Saudi National Day post for a photographer booking platform: a multi-generation Saudi family portrait with a man in traditional dress and a falcon in front, above "Ambition that is built, a legacy that stays"
Social ad for a pizza restaurant: a man biting three stacked slices on yellow with red typography
Giveaway post for a camera store in the Saudi market: cameras and banknotes bursting from a lit carved box
Eid al-Adha poster in an action movie style: a young man and a ram side by side with rifles and tactical vests in red light
Product ad for a camera store: a wide angle lens tilted on a carved stone plinth against green Sadu weaving
Eid post for SPARK: a ram in sunglasses and a red leather jacket holding a SPARK cone beside the flame mascot, amid flames and flying chillies
Ad for a photographer booking platform: two photographers holding cameras before a colourful Saudi pattern wall
Ramadan post for a women's car wash: a woman raising a lit lantern at night as her colleagues wash cars behind
Social ad for a pizza restaurant: a crew member taking a phone order inside the branch

Most brands don't have a design problem.
They have a decision problem.
Social media, campaigns and brand identity for restaurants, online stores, clinics and service brands.
Built in Egypt for clients in Saudi and the Gulf.

We see it before you do

TRUSTED BY

They let us make the call. The market followed.

House of Warmth
Ghurrah
Houria Academy
Beauty Nest
The Girls
Dott Pizza
Nezzamy
Hijab Butik
Spark restaurant
909 coffee & more

Selected work

2018 — 2026

WHAT WE SEE

Everything a brand needs. None of it recycled.

01

BRANDING & STRATEGY

Positioning, naming, identity, and the brand book that keeps it standing long after handover.
Most startups design before they decide. We do it the other way round and that's usually the whole difference.

02

CAMPAIGNS & ART DIRECTION

Concept, shoot, and every frame after it. Eid, launches, national days, and the slow month you need to fix.
The idea is the expensive part. Everything after it is execution which is why we never run the same idea twice.

03

VIDEO & MOTION

Ads, reels, product films, thumbnails, motion and the edit. Written, shot and cut in-house.
Built to land in the first second and survive with the sound off. Anything that needs explaining has already lost.

04

ONGOING DESIGN

Social content, menus, packaging, signage — the work that has to show up every month, not once.
Consistency isn't one good post. It's the two hundredth one still looking like it came from the same brand.

Not talent, Not taste,
DECISIONS.

BOMA is a design studio. Egypt-based — the work ships wherever the brand is.
Strategy, design, copy, motion and edit. All in-house. Nothing gets outsourced, and nothing leaves looking like it came from a different studio.
Most clients came for one project. They're still here.

250+Projects
50+Brands on board
2018Since

THE PART WE DIDN'T WRITE

بجد الشغل بيرفكت اللهم بارك كان المنيو القديم واللوجو القديم كان صعب الفهم ومعقد المنيو والهويه الجديده كلها اللي حضرتك عملتها نقلت المطعم حرفيا في حته تانيه بجد تسلم ايدك وشكرا علي كل تفصيله طلعت احسن من التوقع كمان شكرا جدا🥰

Abdelrahman
Owner, Dott Pizza

كل شي تمام، الله يعطيك العافية. متعاون جدًا… حتى بأوقات الويكاند.

Ashwaq elharby
Consultant, Confidential

Meet The Team

Ashraf Abdelkarim
Ashraf Abdelkarim
Founder, Creative director
Omar Waled
Omar Waled
Content strategist
Khaled Waled
Khaled Waled
Motion designer
Ibrahim Romany
Ibrahim Romany
Designer
Available for new work — two slots this quarter

Got something
worth building?

Send whatever you have. A menu photo, a voice note at midnight, a link to a competitor you can't stop thinking about. We'll come back within a day and tell you what's actually wrong before anyone talks about money.

We're not for everyone. If you know exactly what you want designed, you probably don't need us. If something's off and you can't name it — that's the whole job.